I know what your browser window looks like.
You have at least twenty tabs open in Google Chrome alone. Open now: Your Twitter account, Twitter analytics, your follower software, your unfollow software, your scheduling software, and three separate tools for hashtag research. And that’s just Twitter, forget LinkedIn, Facebook, or the rest of the Social Media realm.
All of this just to get more Twitter followers.
In short: Your digital desk is a mess.
Here is how to declutter your virtual workspace while increasing your Twitter followers:
To Get More Twitter Followers, Find Relevant Users.
It’s easy to feel overwhelmed and start raiding Google search for shortcuts. New software, hashtag testing. Suddenly you are reading eight sites at once. And while testing hastags or post timings is fantastic, it shouldn’t take up 95% percent of your day or your browser tabs.
If you’re using social media, you’re playing the long game. Try following and unfollowing people in your niche. I used this technique with one client for a year. We went from barely 1,000 followers to over 8,000 in that time frame.
It may sound boring and borderline antisocial, but it is a great way to interact with new users.
Here’s How To Optimize the Technique:
- Track your top influencers and competitors. Look at their followers. Start following users that share something in common with your brand. Overtime, these suggestions will pop up in your “Suggested Follow” sidebar.
- Don’t use software to follow users. In my experience, most of these tools don’t offer the user descriptions that are freely available on Twitter. Furthermore, these tools typically have a low limit for free subscribers. If you are a small business, paying for a following service may be less than economical.
- After seven days, use ManageFlitter to unfollow those who haven’t followed you. If they haven’t followed you already, they aren’t interested. Unfollowing these users helps you keep a healthy ratio of followers to following.
Use this process daily. I suggest using it as a ‘cool down’ after you have finished other work, as it can become tedious.
After you pass about 5000 followers, your engagements with other users will become more commonplace, and you can scale down this technique.
Get More Followers Through Content – And Not Just Yours
The best thing you can do for yourself and your users is to post relevant and quality content. The best part? It doesn’t have to come from you.
Most of your posts on social media should link to useful content by other influencers.
Use Google Alerts or other news aggregators to have articles sent to your inbox daily. You should be able to comment and share new posts in only 20 minutes or less every day.
Recycle Content To Attract New Followers
Remember that blog post you wrote three months ago? Bring it back by posting on Twitter. I like to regularly recycle old content, especially on Twitter. It’s very easy for a tweet to get lost when your readers follow 400+ people.
You can recycle a new post every two weeks or every month depending on the quality and popularity of the article.
So What All Do You Need?
For Twitter, I recommend at least two outside software. Just two! To make your life easier, of course. Have one auto-schedule software – I use Hootsuite because I like to schedule Tweets for the month. I also use ManageFlitter to unfollow users who don’t follow me back.
Other than that, I lean on Twitter Analytics to research my audience and analyze my tweets. It is all you need to understand what is working and what isn’t.
As for hashtags and influencer research, do this periodically using free tools. You can also infer much from other professionals on Twitter.
It is very easy to bog yourself down with advanced software for Twitter. And it is tempting to use every tool to your disposal. But sometimes simpler is better.