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The Machine Translation Hoax: Why Translation Tech is Not What You Think

In translation by Kelsey Ray0 Comments

“You’re a translator? Isn’t your job being outsourced to computers?” Do companies today professional translator? As machine translation advances, isn’t it logical that human professionals are obsolete? The answer is no. At least not for now. Machine Translation: Great For Personal Letters, Terrible For Your Business Google Translate works for personal questions and common idioms. But only in languages like …

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Creating Content: Generate Leads From Content

In social media, writing by Kelsey Ray0 Comments

There is a truth many social media users don’t know about. Going viral isn’t the only way to gain followers. In fact, “viral” is more of a scale than anything. It is possible to become popular in your niche while being unknown outside of your market. And there are many returns. The key is write content that matters to your …

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Edit Content Faster: Draft to Published in 5 Minutes

In writing by Kelsey Ray0 Comments

It’s been shown that writing more blog posts correlate to more leads. But it can be difficult to continuously pump out quality content. Not only because it takes time to write, but because it takes time to edit.   Most of us would like to be able to edit our content faster.   Here’s how you can edit your blog …

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How safe is your company from unprofessional freelancers?

In writing by Kelsey Ray0 Comments

Several weeks ago we invited our new neighbors to a weekend lunch. We had agreed on a date a week earlier. But after cooking up two of the four dishes and texting our guests two hours before the lunch, we found they would not be coming. The worst of it: If my mother-in-law hadn’t texted them, we would have had …

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Get More Twitter Followers: The Minimalist Guide

In social media, twitter, writing by Kelsey Ray0 Comments

I know what your browser window looks like. You have at least twenty tabs open in Google Chrome alone. Open now: Your Twitter account, Twitter analytics, your follower software, your unfollow software, your scheduling software, and three separate tools for hashtag research. And that’s just Twitter, forget LinkedIn, Facebook, or the rest of the Social Media realm. All of this …

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It’s time to kill “work smart”. Here’s why.

In productivity by Kelsey Ray0 Comments

“Work smart, not hard.” I was going to college. And everyone I knew had a small tidbit of advice saved for this exact moment. “Remember, work smart, not hard,” was the one-liner of the season.   At the time, this adage had charm.   Instead of breaking your back, why not try to find an efficient and easy way to ...
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The Writing Sprint

In writing by Kelsey Ray0 Comments

A sprint is a term commonly used in UI/UX development, used to describe a time-frame in which a certain task is to be completed and reviewed. This trusty guide describes a sprint used to create and test a prototype in 5 days. The book is also geared more towards teams, and time management. As you can already see, I had to …

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Why your language goals fail (and how to fix them)

In education, language by Kelsey Ray0 Comments

Before I started learning German in 2008, I studied Spanish in school and flirted with Japanese in the library. It’s easy to say why I failed in learning these first two languages. In Spanish, it was the overuse of vocabulary memorization. By the time teachers started introducing grammar, I associated the language with boredom. It was too easy. And Japanese? …

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Begum Jaan: A Film Review

In culture, Uncategorised by Kelsey Ray0 Comments

Bollywood’s “Stop Rape” trend is still running strong. In 2016 Amitabh Bachchan returned in the poignant courtroom drama PINK, and early 2017 saw Hrithik Roshan play a blind avenger after the brutal rape and murder of his wife in Kaabil, although this film leaned more towards Roshan’s character and the satisfying murder of the rapists in a generic action-movie formula. …

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Goethe and the Gita: Faust in pursuit of action

In books, culture by Kelsey Ray

“Alas, I have studied philosophy, / the law as well as medicine, / and to my sorrow, theology; / studied them well with ardent zeal, / yet here I am, a wretched fool, / no wiser than I was before.” Did Goethe read the Bhagavad Gita? We know that he read Govinda’s Gita, a lyric revolving around Krishna, from Fritz …